SUCCESS IN JOURNALISM
[_16 Feb. '11_]
It is notorious that in London--happily so different from other
capitals--there is no connexion between the advertisement and the
editorial departments of the daily papers. It is positively known, for
instance, that the exuberant editorial praise poured out upon the new
"Encyclopaedia Britannica" has no connexion whatever with the tremendous
sums paid by the Cambridge University Press for advertising the said work
of reference. The almost simultaneous appearance, of the advertisements
and of the superlative reviews is a pure coincidence. Now, in Paris it
would not be a coincidence, and nobody would have the courage to pretend
that it was. But London is a city apart. In view of this admitted fact I
was intensely startled, not to say outraged, by a conversation at which I
assisted the other day. A young acquaintance, with literary and
journalistic proclivities, and with a touching belief in the high mission
of the London press, desired advice as to the best method of reaching the
top rungs of the ladder of which he had not yet set foot even on the
lowest rung. I therefore invited him to meet a celebrated friend of mine,
an author and a journalist, who has recently quitted an important
editorial chair.
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