The aim of the paper will be to print, and to sell,
imaginative writing of the highest character. Its purpose is artistic, and
neither political nor moral. Dangers and difficulties lie before an
enterprise of this kind. The first and the principal difficulty will be
the difficulty of obtaining the high-class stuff in sufficient quantities
to fill the paper. The rate of pay will not and cannot be high, and
authors capable of producing really high-class stuff--I mean stuff
high-class in execution as well as in intention--are strangely keen on
getting the best possible remuneration for it. Idle to argue that genuine
artists ought to be indifferent to money! They are not. And what is still
more curious, they will seldom produce their best work unless they really
do want money. This is a fact which will stand against all the sentimental
denyings of dilettanti. And, of course, genuine artists are quite right
in getting every cent they can. The richest of them don't get enough. But
even if the rates of pay of the new organ were high, the difficulty would
still be rather acute, because the whole mass of really high-class stuff
produced is relatively very small. High-class stuff is like radium. And
the number of men who can produce it is strictly limited.
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