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Bennett, Arnold, 1867-1931

"Books and Persons Being Comments on a Past Epoch 1908-1911"

" But in
French publishing the word "edition" may mean anything. There is a sort of
legend among the simple that it means five hundred copies. The better
informed, however, are aware that it often means less. Thus, in the case
of the later novels of Emile Zola, an edition meant two hundred copies.
This was chiefly to save the self-love of his publishers, who did not care
to admit that the idol of a capricious populace had fallen off its
pedestal. The vast fiction was created that Zola sold as well as ever! One
Paris firm, the "Societe du Mercure de France," which in the domain of
pure letters has probably issued in the last dozen years more good books
than any other house in the world, has, with astounding courage, adopted
the practice of numbering every copy of a book. Thus my copy of its
"L'Esprit de Barbey d'Aurevilly" (an exceedingly diverting volume) is
numbered 1424. I prefer this to advertisements of "second large edition,"
etc. One knows where one is. But I fear the example of the Mercure de
France is not likely to be honestly imitated.
* * * * *
If Anatole France's "editions" consist of five hundred copies I am glad.
For an immediate sale of nine thousand copies is fairly remarkable when
the article sold consists of nothing more solid than irony.


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