If he had
this country would have missed some of its most distinctive
contributions to Art. The electric sign for instance. That was condemned
as vigorously as the billboard. And today, tell me, anybody, anywhere
what is more beautiful in all the world than the dancing lights of
Market Street at night. In what a unique and vital way they express the
life of the great modern city.
And anything that expresses Life, whether that life be mediaeval or the
life of the machine age, that is Art. There.
How pleased everyone is to know that the pretty Palmolive girl who "kept
her girl complexion" is married and has a sweet little daughter who has
inherited her mother's skin.
I don't always take the posters seriously. Now, I don't believe that
that man "would walk a mile for a Camel." He'd borrow one first. And
"contented cows." Cows are always contented. All I've known. But they
may have had bolshevikish notions recently, cud strikes, perhaps. Hence
the accent on "contented cows," to reassure us that there is no "Red"
propaganda in the milk. Then, there is the parrot; what a long time it
takes to teach him to say "Gear-ardelly." And that sentimental touch,
"If pipes could talk." They do.
Sometimes, in an absent-minded way, I get them confused, movies and
merchandise, and find myself wondering who's starring in "Nucoa.
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